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MMM Innovation and Heritage Prize, carried out with the support of Tajima Europe and the Azzedine Alaïa Foundation

Award presented to Ayham HASSAN

Lauréat-Prix-MMM
M. Ayham Hassan & M. Franck Raynal – Designs – photo credits Maison Mode Méditerranée
Lauréats_MMM 2026
the winners – photo credits Maison Mode Méditerranée

Ayham Hassan’s work draws on memory and materiality to explore identity, heritage, and transformation.
His brand examines how clothing can become a vessel for collective memory, shaped by histories of displacement, resilience, and belonging.

Guided by the belief that design can reshape narratives, he challenges dominant representations and highlights the social and political realities that shape Palestinian and Arab identities.
By combining traditional craftsmanship with experimentation and sustainable practices, he creates a bridge between past and future, reinterpreting ancestral techniques through a contemporary lens.

As part of the MMM, this work is supported by Tajima Europe, a committed partner that fosters the exploration of new forms of textile expression and contributes to highlighting these creative and cultural initiatives

More information

Fondation AZZEDINE ALAÏA

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